At Academy Street we’re committed to protecting and respecting your privacy. 

This Privacy Notice explains when and why we collect personal information about you, how we use it, the conditions under which we may disclose it to others, how we keep it safe and secure and your rights and choices in relation to your information. 

Any questions regarding this Privacy Notice and our privacy practices should be sent by email to

Us and you 

We are Academy Street. In this Privacy Notice, the terms “we”, “us” and “our” relate to Academy Street. 

You are the individual with whom we interact and the potential data subject in respect of personal information. If you are interacting with us on behalf of your child or legal dependent, the term “you” as it relates to this Privacy Notice shall also include such persons. 

How do we collect information from you? 

Information you give us directly 

We obtain information that you give us directly via the registration form you complete to enrol you or your child into one of our classes or enquiries you send us directly via our website or by email. 

Social media 

When you interact with us on social media platform such as Facebook and Twitter we may obtain information about you. The information we receive will depend on the privacy preferences you have set on those types of platforms. 

What type of information is collected from you? 

The personal information we collect, store and use might include: 

  • Your name and contact details (including postal address, email address and telephone number) 
  • Your date of birth 

Data protection laws recognise certain categories of personal information as sensitive and therefore requiring greater protection, for example information about your health, ethnicity and religion. 

The sensitive information we collect, store and use might include: 

  • Medical information 
  • Ethnic and religious background information 

How and why is your information used? 

We may use your information for a number of different purposes, which may include: 

  • Providing you with the services, products or information that you asked for 
  • Carrying out our obligations under any contracts entered into between you and us 
  • Keeping a record of your relationship with us 
  • Seeking your views or comments on the services we provide 
  • Offering you information on new products and services 
  • Notifying you of changes to our services 
  • Processing applications for third party services such as exams 

We may use your sensitive information with your permission for a number of purposes, which may include: 

  • Submission of applications for third party services such as exams 
  • Equal opportunities monitoring 
  • Ensuring your medical needs are met as they relate to the services we provide 

How long is your information kept for? 

We keep your information for no longer than is necessary for the purposes it was collected for. The length of time we retain your personal information for is determined by operational and legal considerations. For example, we are legally required to hold some types of information to fulfil our statutory and regulatory obligations (for example health/safety and tax/accounting purposes). 

We review our retention periods on a regular basis. 

Who has access to your information? 

We do not sell or rent your information to third parties. 

We do not share your information to third parties for marketing purposes. 

However, we may disclose your information to third parties in order to achieve the other purposes set out in this policy. These third parties may include: 

  • The Royal Academy of Dance (RAD), for examination purposes 
  • The Imperial Society of Teachers of Dancing, for examination purposes 
  • Membermeister, for the secure electronic storage and handling of data for the purpose of 
  • undertaking our normal business operations (such as a customer database or invoicing) 

Lawful processing 

Data protection law requires us to rely on one or more lawful grounds to process your personal information. We consider the following grounds to be relevant: 

Specific Consent 

Where you have provided specific consent to us using your personal information in a certain way, such as to send you email, text and/or telephone marketing or information. 

Performance of a contract 

Where we are entering into a contract with you or performing our obligations under it like when you purchase a place on a class we intend to run. 

Legal obligation 

Where necessary so that we can comply with a legal or regulatory obligation to which we are subject, for example where we are ordered by a court or regulatory authority like HMRC. 

Vital interests 

Where it is necessary to protect life or health (for example in the case of medical emergency suffered by an individual at one of our events or classes). 

Legitimate interests 

Where it is reasonably necessary to achieve our or others’ legitimate interests (as long as what the information is used for is fair and does not duly impact your rights). 

For example, to: 

  • Send communications which we think will be of interest to you. 
  • Enhance, modify, personalise, or otherwise improve our services/communications for the benefit of our customers. 

When we legitimately process your personal information in this way, we consider and balance any potential impact on you (both positive and negative) and your rights under data protection laws. We will not use your personal information where our interests are overridden by the impact on you, for example, where use would be excessively intrusive (unless, for instance, we are otherwise required or permitted to by law). 

When we use sensitive personal information, we require an additional legal basis to do so under data protection laws, so will either do so on the basis of your explicit consent or another route available to us at law. 

Marketing communications 

We will only send you marketing communications by email if you have explicitly provided your prior consent. You may opt out of our marketing communications at any time by clicking the unsubscribe link at the end of our marketing emails. 

Your choices 

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our services then you can select your choices by ticking the relevant boxes situated on the form used to collect your information. 

We’re committed to putting you in control of your data so you’re free to change your marketing preferences (including to tell us that you don’t want to be contacted for marketing purposes) at any time by contacting us by email: 

We will not use your personal information for marketing purposes if you have indicated that you do not wish to be contacted. However, we may still need to contact you for administrative purposes. 

Your rights 

Under UK data protection law, you have certain rights over the personal information that we hold about you. Here is a summary of the rights that we think apply: 

Right of access 

You have a right to request access to the personal data that we hold about you. You also have the right to request a copy of the information we hold about you, and we will provide you with this unless legal exceptions apply. 

If you want to access your information, please send a description of the information you want to see and proof of your identity by email to: 

 Right to have your inaccurate personal information corrected 

You have the right to have inaccurate or incomplete information we hold about you corrected. If you believe any of the information we hold is inaccurate or out of date, please contact us by email: 

Right of erasure 

You may ask us to delete some or all of your personal information and in certain cases, and subject to certain exceptions; we will do so as far as we are required to. 

Keeping your information safe 

When you give us personal information, we take steps to ensure that appropriate technical and organisational controls are in place to protect it. 

Any personal information you provide us is stored in hard copy in a locked cabinet and electronically in a password protected computer database. 

Changes to this Privacy Notice 

We reserve the right to make changes to this Privacy Notice from time-to-time. The most up-to-date version will always be displayed on our website. 

Review of this Privacy Notice 

We keep this Privacy Notice under regular review. This Privacy Notice was last updated in May 2018.